Programmatic Advertising with DV360
Programmatic Advertising with DV360With Digital SWOT Today
Reach your ideal audience at scale with Display & Video 360 (DV360) – Google’s enterprise-level programmatic platform. We help you plan, execute, and optimize cross-channel campaigns that drive real business results.
What is real-time bidding (RTB) in DV360?
RTB allows your ads to be dynamically placed in front of the right users at the right time through automated bidding on ad inventory. With DV360, you can even build custom bidding strategies to optimize for specific goals like conversions or cost per acquisition (CPA).
Programmatic Advertising with DV360 Services
- Advanced audience targeting (1st, 2nd, and 3rd party data)
- Cross-channel media buying (Display, Video, YouTube, CTV, Native, Audio)
- Real-time bidding with custom bidding strategies
- What is DV360 and how is it different from Google Ads?
- Integrated reporting & conversion tracking (GA4, Campaign Manager 360)
- Brand safety controls and premium inventory access (PMP & PG deals)
Leading Programmatic Advertising Experts in Dubai’s Digital Ecosystem
Our Digital SWOT team turns all your app dreams into reality. We’re not just developers; we’re digital architects creating experiences that make your business shine. Partner with us for your mobile app development needs.
Partner with us to unlock the full power of data-driven advertising.
- Precision Targeting with First & Third-Party Data
- Access to Premium Inventory & YouTube Select
- AI-Powered Bidding Strategies for Efficiency
- Transparent Reporting & Unified Cross-Channel Insights
From real-time bidding to custom audiences and advanced reporting, Digital SWOT ensures your campaigns deliver precision, scale, and performance.
Performance Metrics That Drive Results
Planning
We start by understanding your business goals and audience insights to build a clear, data-driven media strategy using DV360. From channel mix to targeting layers—we set the foundation for high-performance campaigns.
Execution
Our team launches campaigns across display, video, YouTube, native, and audio using DV360's full-funnel capabilities. We apply custom bidding strategies, A/B testing, and dynamic creatives to maximize reach and ROI.
Optimization & Support
From real-time performance monitoring to audience refinement and budget reallocations—we continuously optimize your campaigns. We also provide transparent reports, GA4 integration, and expert support every step of the way.
Client Success Stories
Display & Video 360 (DV360) is Google’s enterprise-level demand-side platform (DSP) that allows advertisers to run programmatic campaigns across display, video, YouTube, connected TV (CTV), native, and audio formats. Unlike standard Google Ads, DV360 offers access to premium inventory, advanced targeting, frequency control, and cross-channel media buying—all in one unified platform
DV360 supports a variety of ad formats including:
Display banners
In-stream and out-stream video ads
YouTube video campaigns
Native ads
Connected TV (CTV)
Audio ads on platforms like Spotify and podcasts
DV360 enables advanced audience segmentation using:
1st-party data (your own customer lists)
2nd-party data (partner-shared audiences)
3rd-party data from trusted data providers
This allows advertisers to target the right users based on behavior, interests, demographics, and intent.
